I was born in communist Romania, where opportunity was scarce, but resourcefulness was a way of life. Growing up in a world where you either had it or you didn’t taught me to recognize patterns, uncover opportunities, and create solutions where none existed.

Coming to the United States and becoming a U.S. citizen was the greatest day of my life. It marked the start of my freedom, new opportunities, and the realization of the American dream—enabling me to help countless companies achieve transformative growth and success.

This mindset shaped my approach to growth. In the early 2000s, I ran my first SEM campaigns on search engines like Goto.com and Overture, platforms few remember today. What began as a technical pursuit evolved into a passion for growth marketing—combining technology, data, and human behavior to drive results.

From testing emerging ad platforms to leading multi-channel strategies across SEM, SEO, affiliates, and product, I’ve spent over 20 years perfecting a proven formula for sustainable, data-driven growth.